World Contraception Day: Why a burgeoning contraceptive market is essential for preventing a population surge

Sept. 26, 2024, 7:48 a.m.

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Observed annually on September 26, World Contraception Day serves as a vital platform to raise awareness about contraceptive methods and promote informed decision-making regarding sexual and reproductive health. Established in 2007, this day aims to ensure that every pregnancy is planned and desired, emphasizing the paramount importance of readily available family planning services for all. In 2024, the theme 'A choice for all. Freedom to plan, power to choose' underscores the need for accurate information and education, particularly for women and young people.

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World Contraception Day serves as a critical reminder of the ongoing challenges and inequalities in accessing contraceptive methods. Globally, nearly 121 million pregnancies occur annually, with approximately half of them unintended. This alarming figure highlights the urgent need for enhanced education and improved access to contraceptive options. This day underscores the importance of global governments and organizations investing in comprehensive and inclusive family planning programs.

Global contraceptive market

According to a Grand View Research report, the global contraceptive market reached a valuation of $29.57 billion in 2023, with projections indicating a growth rate of 5.92 per cent from 2024 to 2030. Key factors contributing to this upward trend include a rise in the prevalence of sexually transmitted diseases (STDs), heightened awareness of modern contraceptive methods, and the growing need for contraceptive drugs and devices among women, particularly young women.

Young women are increasingly adopting contraception, influenced by higher educational achievements and greater awareness of reproductive health issues. In 2021, it was estimated that 14 per cent of young women aged 15 to 24 in the Asia-Pacific region utilised modern contraceptive methods, up from 7 per cent in 2010. Programmes aimed at reducing unwanted pregnancies and associated healthcare costs, alongside initiatives to enhance user awareness, are crucial components in bolstering the market’s growth.

India’s contraceptive landscape

In India, contraceptive prevalence has witnessed remarkable progress, reaching 56.3 per cent in 2021, compared to 50.6 per cent in 2015-16. This surge reflects a growing awareness of reproductive health and family planning among Indian couples. Notably, the use of modern contraceptive methods has risen, with 37 per cent of married women currently utilizing methods such as female sterilization, contraceptive pills, and condoms. Despite this advancement, challenges persist, particularly in rural areas where contraceptive prevalence remains significantly lower than in urban regions.

The Indian government has implemented various initiatives to enhance access to contraceptive methods. The National Family Planning Programme emphasizes education and outreach, particularly targeting young women. Innovative strategies, such as community health worker programs, aim to deliver family planning services to underserved populations. Moreover, the introduction of new contraceptive methods, including the injectable contraceptive, has broadened the options available to women, enabling more personalized family planning choices.

Despite advancements in accessibility, cultural norms and societal pressures continue to present significant obstacles to contraceptive use in India. Misconceptions about contraceptive methods, fear of side effects, and social stigma surrounding discussions about reproductive health prevent many couples from making informed decisions. Addressing these cultural barriers through targeted education campaigns is crucial for increasing contraceptive uptake and promoting informed decision-making among couples.

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The private sector plays a pivotal role in contraceptive distribution, significantly enhancing accessibility and variety. In 2022, private pharmacies and drug shops accounted for 48 per cent of contraceptive sales, with online sales channels witnessing rapid growth, providing a diverse range of contraceptive methods that cater to different preferences and needs. This is especially significant in conservative regions where purchasing contraceptives might carry social stigma.

Private companies often lead in research and development, introducing innovative contraceptive methods such as subdermal implants and intrauterine devices (IUDs). For example, the introduction of LNG-IUS (Levonorgestrel-releasing intrauterine system) has revolutionized long-term contraceptive options. By investing in new technologies and formulations, the private sector can promptly respond to market demands, ensuring that consumers have access to the most effective and modern options available.

Private sector strategies are also focused on specific groups, particularly young people. They do this by using marketing campaigns that connect with their way of life. Educational efforts on social media platforms help spread awareness about using contraception. This ultimately empowers young people to make informed decisions about their reproductive health.

Public-private partnerships

Partnerships between the public and private sectors are essential for improving access to contraceptives, especially in communities that are underserved. When private companies, governments, and non-profit organizations work together, they can launch joint health campaigns to educate people about family planning.

Even though the private sector has a positive impact, there are still challenges. Rules and regulations can slow down the introduction of new contraceptive methods. Companies also have to compete in the market, which means they need to make their products stand out by using strong branding and marketing strategies. Additionally, making sure that people in low-income and rural areas can get access to these methods is still a major problem. This calls for targeted strategies to effectively reach these populations.

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The way contraceptives are distributed is likely to be changed by digital health solutions. The rise of telehealth and online shopping platforms gives private companies new ways to reach customers more effectively. A report from 2023 showed that 22 percent of women now use online platforms to get contraceptives. This shows that people are changing how they buy things and are moving towards digital channels. Plus, there's a growing focus on making contraceptive products sustainable, like biodegradable condoms, which could appeal to people who care about the environment.

As we observe World Contraception Day 2024, it is crucial to recognize the critical role that informed decision-making and easily accessible contraceptive methods play in empowering individuals, especially women and young people. The expanding global contraceptive market, driven by both public and private entities, highlights the significance of comprehensive family planning services. By consistently advocating for awareness, accessibility, and advancements in reproductive health, we can work towards a future where every pregnancy is planned and desired.