Daniel Lubetzky, the founder of Kind Snacks, is joining “ Shark Tank ” as the series’ first new regular investor in over a decade.

Lubetzky joins Season 16’s panel of regular investors — which includes Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, Kevin O’Leary — after serving as a guest investor in Seasons 11 through 15. In his previous appearances on the show, Lubetzky’s investments have included Yellow Leaf Hammocks, FitFighter, Tandm Surf, Toast-It and HummViewer.

Along with Kind Snacks, which he founded in 2004 and sold to Mars in 2020, Lubetzky is the founder of the Builders Movement, a civic initiative he launched alongside Liev Schreiber, Katie Couric and Lonnie Ali. Additionally, he runs the investment company Camino Partners.

“Shark Tank” is produced by MGM Television in collaboration with Sony Pictures Television. Executive producers include Mark Burnett, Clay Newbill, Yun Lingner, Max Swedlow, Phil Gurin and Brandon Wallace alongside Cuban, Corcoran, Greiner, Herjavec, John and O’Leary. Season 16 will premiere on Oct. 18.

“It is an honor to be part of a production that continues to inform, entertain, and unite Americans around the idea of collective growth,” Lubetzky stated. “I am excited to join this fun, witty, and incredibly intelligent cast and crew. Most importantly, I look forward to collaborating with entrepreneurs from diverse backgrounds as they come to ‘Shark Tank’ for their chance to achieve the American dream.”

“Having been a guest shark for the past five seasons, Daniel has earned his place among the sharks,” said Newbill. “He is a self-made founder of a multi-billion dollar company, embodies all the qualities we seek in a shark, and possesses a genuine desire to help entrepreneurs develop their businesses. Daniel is a welcome addition to our panel, and we anticipate working with him for many seasons to come.”