Steph Curry departed Paris with an Olympic gold medal — and a burgeoning comedy series on Peacock to boot. The streaming service is capitalizing on this month’s Olympics momentum to launch fresh and returning programs over the next several weeks, and already shows like Curry’s “ Mr. Throwback ” have profited from that boost.

“Mr. Throwback” debuted Aug. 8, just as Curry helped land a first-place finish for the U.S. basketball team (which defeated France in the Olympics men’s final). According to the streamer, approximately 77% of “Mr. Throwback” viewers had watched Olympics basketball — and presumably were swayed by the show’s promos that ran throughout the games.

“The Olympics provide a fantastic opportunity to attract a large new audience and introduce them to what Peacock offers, not just in sports, but in entertainment as well,” states Peacock chief marketing officer Shannon Willett. This strategy began early with the release of Roland Emmerich's gladiator drama “Those About to Die,” which premiered on July 18, right before the Games commenced. As the Olympics unfolded, viewers started discovering “Die” in significant numbers.

“We developed a marketing campaign that directly links to the Olympics,” Willett explains. “These are akin to the original Olympic sports, when you think of gladiator competitions.”

As a result, Willett reports that approximately 60% of the show's audience also tuned in to the Games, while 16% to 18% of Olympics viewers watching sports like wrestling or boxing then switched over to “Those About to Die.” “We're noticing a correlation in the sports where this crossover is most evident.”

Peacock also utilized the July 26 opening ceremony as an opportunity to seamlessly transition viewers into “Kung Fu Panda 4,” which had been added to the streaming platform a month prior.

“With such a large, family-friendly audience, we're strategizing on how to present our most impactful entertainment content,” Willett explains. “We have a vast library of content to offer. Therefore, it's crucial for us to understand our audience's preferences and identify the shows they'll enjoy most on the platform. Our objective is to effectively showcase those shows to them.”

According to the subscription tracking service Antenna, Peacock garnered an impressive 2.8 million new subscribers during the inaugural week of the Olympics. This influx provided Willett and her team with a substantial base of potential viewers to target for the streamer's ongoing series.

In leveraging the Olympics to spotlight Peacock's entertainment programming, Willett modeled the strategy after Peacock's success in January during its exclusive broadcast of an NFL wildcard game. This telecast achieved record-breaking viewership, attracting nearly 28 million viewers, becoming the most-watched live-streamed event in U.S. history. Peacock capitalized on this surge in viewership by premiering the comedy “Ted” and solidifying the popularity of “The Traitors,” which had recently returned for its second season.

“The day after the thrilling wildcard game was the most successful day in Peacock history for on-demand entertainment viewing,” Willett remarks. “Our focus now is on ensuring that we showcase the right programs to our audience. Many viewers may be new to Peacock, having discovered it through the Olympics, and they might not be aware of our other offerings. This is a fantastic opportunity for us to introduce them to our diverse content library and encourage them to continue using Peacock even after the Olympics conclude.”

Besides “Those About to Die” and “Kung Fu Panda 4,” Peacock viewers particularly enjoyed “Love Island” and “Below Deck Mediterranean” during the Games. These two programs stood out as top choices among users.

In addition to the launch of “Mr. Throwback,” Peacock emphasized other key releases, including the return of “Bel-Air” for its third season, the new Kevin Hart and Taraji P. Henson series “Fight Night,” and the Eddie Redmayne film “Day of the Jackal.” These shows received significant promotion during the Olympics.

The Olympic exposure was a huge win for “Bel-Air” showrunner Carla Banks-Waddles. With the Hollywood strikes, “Bel-Air” has been off the air for 18 months. The commercials during the Games — and even appearances by star Jabari Banks, who was in Paris for the events — really helped raise awareness about the show.

The show features a swimmer as a character, and Banks-Waddles cleverly incorporated a touch of an Olympic theme into this season, which is set during the summer.

“This kind of support and marketing for the show really gave us a confidence boost,” she says.