Hasbro Launches Unscripted TV Division Led by Sony's Zach Edwin

zach edwin hasbro
James Carroll

Hasbro Entertainment has launched an unscripted television division, which will be led by newly hired development executive and producer Zach Edwin. Edwin joins Hasbro after most recently working for the Intellectual Property Corporation, a part of Sony Pictures Television — Nonfiction.

The unscripted division already has multiple projects in production as well as others in development at various networks. Among the titles underway are game show adaptations of “Trivial Pursuit” hosted by LeVar Burton and “Scrabble” hosted by Raven-Symoné. Both programs were developed in partnership with Lionsgate with key creative contributions from Hasbro’s Steven Gelberg and will premiere on the CW on Oct. 3.

Related Stories

VIP+

Fall Season’s Scripted Reduction Bodes Badly for Broadcast TV

Olivia Rodrigo 'Guts' Concert Special Coming to Netflix

Additionally, Hasbro is developing TV formats featuring the Monopoly and Nerf brands and a reimagining of the board game Clue in collaboration with SPTNF.

In his new role, Edwin will oversee the expansion of Hasbro’s unscripted content lineup and its collaborations with Lionsgate and other talent, studios, and distributors. He will report to Gabriel Marano, head of TV.

At IPC and SPTNF, Edwin contributed to unscripted series including “Selena + Chef” on Max, “Indian Matchmaking” on Netflix, “Top Secret Videos” with Ron Funches on TruTV. “Pokemon: Trainer Tour” on Amazon Prime Video and the YouTube original series “How To: Olympics and Mind Field” as well as projects for Discovery, National Geographic, Food Network and more.

“Hasbro Entertainment is dedicated to partnering with the best in the industry to bring our cherished and iconic brands to life. Zach is an excellent fit to help us build an unscripted division that aligns with Hasbro’s legendary history and portfolio,” Marano stated. “He brings a wealth of experience guiding major unscripted projects to the screen for leading partners. With several major projects on the horizon, we are eager to captivate audiences with shows as fun and exciting as the worlds they originate from.”

“Hasbro Entertainment is well-positioned to be a leader in unscripted content, boasting an incredible collection of famous, globally recognized brands to produce high-quality content for audiences worldwide,” Edwin said. “I am excited to collaborate with Gabe and the rest of the Hasbro Entertainment team, alongside top partners like Lionsgate and my former colleagues at SPTNF, to leverage the significant opportunities ahead of us.”

More from Variety

  • Arizona vs. Kansas State: How to Watch the College Football Game Live Online

  • Emmys Rebound Bolsters 2024 Awards Show Ratings

  • ‘9-1-1: Lone Star’ to End With Season 5 at Fox

  • Maybe Quibi Wasn’t Crazy: ‘Vertical Series’ Ventures Draw Small but Growing Audience