ESPN Will Vie for Local Sports Rights

James Jimmy Pitaro ESPN President
Courtesy of Disney

BRISTOL, Conn. — ESPN , best known for its comprehensive portfolio of national sports programming, sees an opportunity to get involved in providing games to fans on a local level.

ESPN Chairman Jimmy Pitaro , speaking to reporters on Wednesday at the Disney sports giant’s headquarters, said that the company has proposed to sports leagues and leaders that it could help distribute games to specific markets through its streaming properties — including a new full-ESPN streaming product that it plans to launch around this time in 2025.

“We want to be part of the solution,” said Pitaro, nodding to the fraught economic environment for local-sports media, with regional sports outlets being split off from traditional media conglomerates and sold to new upstarts. Diamond Sports, one of those new entities, has been mired in legal woes and fights with various sports leagues for months.

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ESPB’s Pitaro mentioned that the company would be able to “geotarget” subscribers to its streaming services and make games accessible to viewers in specific markets. He also stated that the company likely would not seek exclusive local rights but would rather offer its platforms as a way to expand viewership and reach.

“We believe that expanding reach is a valuable asset for the leagues,” he said.

The executive stated that ESPN would be open to exploring deals with individual sports teams, as well as broader agreements with leagues involving multiple teams. As an example, he mentioned being keen on discussing this prospect with Major League Baseball Commissioner Rob Manfred and Deputy Commissioner of Business and Media Noah Garden.

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