Deepika Padukone's brand 82°E has faced a loss exceeding Rs 25 crore in the first nine months of FY2024, while Katrina Kaif's Kay Beauty is expected to experience a growth of 62%

Oct. 2, 2024, 8:52 a.m.

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Numerous Bollywood celebrities, including Hrithik Roshan, Deepika Padukone, Katrina Kaif, and Anushka Sharma, have ventured into the world of entrepreneurship.

As per a report by Storyboard18, Hrithik Roshan’s brand HRX has crossed the Rs 1000 crore mark in terms of revenue and is doing exponentially well. Katrina Kaif’s Kay Beauty is expected to grow by 62%, and Deepika Padukone’s brand 82°E faces loss of over Rs 25 crore in first nine months of FY2024.

Anushka Sharma’s NUSH and Virat Kohli’s WROGN aren’t in the profit margin either.

Advertisement Deepika Padukone addressed pricing increases of her products during an interview with CNBC-TV 18, saying, “If I am selling you a Rs 2,500 product, then rest assured I am also using it everyday. The way we have been able to build our brand is by being consistent and true to who we are.”

In recent months, several employees have tragically passed away by suicide or heart attacks, sparking heated discussions online about the company's work environment. Amidst this, an interview with Deepika Padukone has gone viral, where she states, “For many of us, finding these spaces may not be the easiest, most accessible, or even available! So, whenever I have the chance, I try to make the most of it. It's where I don't just survive, I thrive!”

She continued, “Taking a step back allows me to pause, take a breath and realign myself and my thoughts.”

In 2014, Deepika Padukone publicly revealed that she had been struggling with depression and sought professional help to address it. However, according to reports, she is not the only one striving to overcome this challenge.

DNA reported that Padukone's partner, Ranveer Singh, has also been struggling with depression. Apparently, one of Singh's friends posted a suicide note on Facebook before anyone, including Singh or the friend's family, could intervene. The friend took his own life, leaving a lasting impact on Singh, who has been battling 'grief mixed with guilt' since then.

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