ABC has shared its inaugural promo for this year's 76th Emmys, hosted by Dan Levy and Eugene Levy — and for the advertisement, they're going sophisticated — er, eyebrow. Indeed, it's likely appropriate that the first father-son Emmy hosting duo initiate things with a dad joke.

In the spot, Dan warns his dad not to aim for a low-hanging eyebrows gag. But Eugene can’t resist. The promo was released on Tuesday night during ABC’s primetime lineup — which included “The Bachelorette” season finale. And the ad also comes as the Television Academy kicks the month of Emmy Awards into high gear, with the Creative Arts Emmys this weekend, Sept. 7 and Sept. 8, at the Peacock Theatre in downtown LA.

Earlier on Tuesday, the Television Academy unveiled the initial group of presenters for night one of this weekend's Creative Arts Emmys. Names include LeVar Burton, Mark Cuban, Nikki Glaser, Derek Hough, Phil Keoghan, Lucy Liu, Jane Lynch, breakdance Olympian Victor Montalvo and Hannah Waddingham.

Other presenters include Garcelle Beauvais, Jonathan Bennett, Mike Birbiglia, Dani Bowman, Maksim Chmerkovskiy, Barbara Corcoran, comedian Matt Friend, Lori Greiner, Robert Herjavec, Derek Hough, David Isaacman, Daymond John, Kristen Kish, Ariana Madix, Katie Maloney, Tig Notaro, Abbey Romeo, Masi Oka, Kevin O’Leary, Melissa Peterman and Fisher Stevens.

As announced last month, Eugene Levy and Dan Levy are set to host this year’s Emmys , which will be held on Sunday, Sept. 15, live on ABC (and available on Hulu the following day).

“For two Canadians who won their Emmys in a literal quarantine tent, the chance to host this year in an actual theater was all the motivation we needed,” the Levys shared in a joint statement during last month’s announcement. “We are delighted to raise a toast to this outstanding television season and are excited to share the evening with everyone on Sept. 15.”

Eugene Levy and Dan Levy will collaborate closely with Emmy producers Jesse Collins, Dionne Harmon and Jeannae Rouzan-Clay of Jesse Collins Entertainment. These producers garnered acclaim in January for their work on the previous Emmy telecast, hosted by Anthony Anderson.

Eugene Levy and Dan Levy are the first father-son duo to host the Emmys, marking a unique moment in the awards ceremony's history. They are also the first pair to take on this role since 2018 (when Colin Jost and Michael Che co-hosted) and the second pair in this century.

As Eugene Levy prepares for his hosting role, his Apple TV+ series “The Reluctant Traveler With Eugene Levy,” is nominated for outstanding hosted nonfiction series or special this weekend.

Watch the Emmys promo below: