Those eager to see what Brian Stelter has planned for CNN ’s “ Reliable Sources ” media newsletter won’t have to wait long.

Starting Monday, “RS” will be published daily, Monday through Friday, and the next edition — the first since Stelter rejoined CNN last week after a two-year absence — could be released as soon as 30 minutes after you finish reading this article.

The A.M. posting and the new five-days-a-week schedule -– “Reliable Sources” had most recently been published evenings Monday through Thursday — are “experimental, in beta mode,” says Stelter, during a brief conversation Sunday evening, while he worked on the newsletter and prepared his kids to get ready for bed. “I also think there’s a space to be a little more forward looking to the day ahead,” he adds, noting that the “new iteration” of the newsletter “is going to be shorter. It’s going to be sharper.”

Stelter, 39, returns to “Reliable Sources” and CNN at a critical time. The presidential election is approaching. Traditional media companies, including Paramount Global and CNN's parent Warner Bros. Discovery, are facing challenges as audiences shift from linear TV to streaming services. The financial landscape of journalism, which “RS” analyzes, is more uncertain than ever.

Adding to the competition, there’s a new contender for the “RS” audience. Oliver Darcy, who took over “RS” after Stelter’s departure following a decade-long run at CNN, recently launched his own independent media-news roundup, “Status.” This Sunday, his publication featured a Q&A with MSNBC’s Rachel Maddow, who isn’t known for being readily available for interviews.

So “RS,” once the dominant force in media newsletters, now faces a new competitor, a David Letterman-like figure (though not backed by a major media organization) to contend with.

“The more, the merrier,” Stelter says. “’Status’ is new, but I’ve been reading it and I think ‘RS’ is a great addition to what Oliver is doing.”

Shifting “RS” to mornings means Stelter and his CNN media-focused team will face more direct competition from other newsletters covering the same territory. There are established newsletters like Politico Playbooks and a daily morning edition from journalism non-profit Poynter. Inboxes are already flooded with morning newsletters from diverse players like Ad Age and Axios. And some audiences have carved out space for less frequent newsletters from newcomers like Semafor and Puck.

“RS” won’t just be limited to morning delivery, Stelter says. “We will be more flexible with special editions,” he explains. “When media news breaks and the CNN team excels, we want to share that work immediately, regardless of the time of day.”

He emphasizes that “RS” will highlight the work of a diverse group of CNN journalists. Hadas Gold is CNN’s media correspondent, he says, who will cover many breaking news stories while he will take on an analyst role, giving him more freedom to offer scrutiny and review. And “RS” will also showcase the work of CNN staff including Liam Reilly, Jon Passantino, Donie O’Sullivan, Elizabeth Wagmeister and Claire Duffy.

The relaunch of the newsletter marks a unique moment for both the publication and the writer at its helm.

Stelter has experienced a remarkable rise, building his career from the ground up by launching his own “TV Newser” blog about the ins and outs of television journalism. After selling the digital publication, he joined The New York Times, where his expertise in social media and prolific reporting helped him gain significant momentum.

His move to CNN in 2013 under former head Jeff Zucker boosted his profile. Stelter was anchoring the weekly “Reliable Sources” program, one of CNN’s longest-running series. He also took on the examination of a range of new topics, including misinformation; media coverage of former President Donald Trump; and, increasingly, the operations of Fox News Channel. By the end of his initial tenure at CNN, Stelter was leading the show, the newsletter, and a daily program that had been developed for CNN+, a subscription streaming service that was scrapped after David Zaslav took charge of a newly merged Warner Bros. Discovery.

Stelter would leave CNN in August of 2022 , after the TV show was cancelled by a regime that felt CNN had gotten too swaggering under Zucker, and was seen as too liberal by Republican audiences that might have otherwise watched the network. Some of their assumptions proved incorrect. Under Zaslav and Warner Bros. Discovery, CNN does seem to have made inroads with some right-leaning newsmakers and sources But it has also in many cases lost more viewers.

The future could hold fresh opportunities for “Reliable Sources” — and potentially Stelter as well. Mark Thompson, the CEO who took over from Licht as the head of CNN, has outlined a vision that includes the creation of “verticals,” or digital publications dedicated to topics like wellness that are spearheaded by CNN experts. Stelter mentioned he wasn't informed about any such plans for “RS,” but while his superiors make these decisions, he'll have plenty of media coverage to keep him busy.