Amazon MGM Studios has issued a content warning ahead of the release of “ Blink Twice ,” the directorial debut from Zoë Kravitz, premiering in theaters on Aug. 23.

“Trigger warning: We are proud to finally share ‘Blink Twice’ with audiences in theaters worldwide this week. ‘Blink Twice’ is a psychological thriller exploring the abuse of power. Although this is a fictional story, it does contain mature themes and depictions of violence, including sexual violence. “This may be upsetting or triggering for some viewers. For resources that offer support, visit BlinkTwiceResources.com.”

“Blink Twice” is rated R for “strong violent content, sexual assault, drug use and language throughout, and some sexual references,” according to BlinkTwiceResources.com, which is housed on MGM’s website. The site provides information about the RAINN sexual assault hotline and the organization No More, adding: “The film explores themes of sexual violence, power dynamics, and the complex experiences of sexual abuse survivors. If you or someone you know has experienced sexual violence — it is NOT your fault and you are NOT alone.”

Channing Tatum stars in “Blink Twice” as a mysterious tech billionaire who invites a cocktail waitress, Frida (Naomi Ackie), and her friend Jess (Alia Shawkat) to join him on his private island for a vacation. As you can see in the trailer, things start to go wrong when Jess disappears and some of the other guests on the island begin to lose their memories.

Apart from MPA ratings, which tell viewers about mature content like strong language, violence, and nudity, it's unusual for a studio to put out a trigger warning before a movie is released. This is especially surprising in the case of “Blink Twice,” a psychological thriller where the plot details are kept secret and Amazon's marketing has stayed vague. (The studio did, however, change the original title, “Pussy Island.”)

Trigger warnings and other types of content advisories are becoming increasingly common in movies and TV shows. This is part of Hollywood's attempt to balance protecting viewers from potentially upsetting content with avoiding spoilers. In the years since Netflix's “13 Reasons Why,” many other series, like “Baby Reindeer,” “Severance” and “Better Call Saul”, have started to warn audiences about sensitive content, sometimes even providing links to support hotlines and other resources.

Variety chief film critic Owen Gleiberman gave “Blink Twice” a positive review , calling it “a post-#MeToo feminist party-girl nightmare thriller that’s been made with an unusual sense of intimacy.”