Blake Lively , star of the breakout summer hit “It Ends With Us, ” took to Instagram Tuesday morning to discuss the film’s domestic violence narrative.

Alongside a video from a BBC red carpet interview, Lively shared in a story post, “Thank you to everyone who came to show that people WANT to see films about women, and the complexities of their lives. ‘ It Ends With Us ‘ is a story about the female experience. It depicts the highest highs, and the lowest lows. And we are so proud of it. We have been celebrating this film and its important message that resonates with a wide audience.”

In a follow-up post, Lively shared a link to the National Domestic Violence Hotline resource page, adding that, “1 in 4 women aged 18 and older in the U.S. alone have been the victim of severe physical violence by an intimate partner in their lifetime. Intimate partner violence affects all genders, including more than 12 million people every year in the United States. Everyone deserves relationships free from domestic violence.”

This post comes after a number of online critics voiced concerns regarding the film’s “grab your friends and wear your florals” marketing strategy. During the press tour for “It Ends With Us,” Lively and other cast members encouraged fans to “wear your florals” while watching the film, referencing her character Bloom, who is a florist. Social media critics have criticized the campaign, suggesting that the focus on the fun, lighthearted floral theme is inappropriate for a film addressing domestic violence.

“It Ends With Us” is based on Colleen Hoover’s 2016 bestseller of the same name. The story is centered around Lily Bloom (Lively) who falls in love with Ryle Kincaid (Justin Baldoni) and gets married. Over time, their relationship evolves into something more and more violent, and Ryle eventually assaults her. Hoover wrote the book based on her own experiences growing up and witnessing the challenges her mother faced with in her relationship with her father.

This online conversation surrounding “It Ends With Us” was fueled by earlier rumors of friction between the cast and the film’s director Justin Baldoni, which began when internet users noticed that numerous cast members, including Lively, Jenny Slate, Brandon Sklenar, and the book’s author Hoover, had unfollowed Baldoni on social media.

Speculation started swirling when Baldoni appeared at the film’s premiere with his wife Emily Baldoni, who also has a role in the movie. While the director shared photos of himself in a pink suit, Lively posed with Sklenar, Slate and Hoover, the film’s supporting love interest.

Despite the chatter surrounding the film, “It Ends With Us” has surprisingly become a box office hit, bringing in $50 million during a typically slow period for releases in late summer.

Adding to the positive reception, the film has garnered praise from critics, including Variety’s Owen Gleiberman, who applauded Lively’s acting skills, “She fills the screen with her acutely aware and slightly tremulous radiance.”